Marketing Communications Manager

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Financial Times Full time

We are seeking a seasoned Marketing Communications Manager to join our team in Hong Kong. As a key member of our marketing department, you will be responsible for developing and implementing integrated marketing campaigns that drive pipeline development, brand awareness, and revenue growth.

The ideal candidate will have a proven track record in marketing higher education courses and a strong understanding of the APAC region. You will work closely with internal stakeholders to develop a comprehensive marketing strategy that aligns with our business objectives.

In this role, you will:

  • Create and implement multi-channel marketing communications plans that include data, digital, and outbound marketing channels and techniques.
  • Develop customer personas that demonstrate a sophisticated understanding of our key audience segments.
  • Growing our pipeline of high-value prospects across the region, using innovative means and technology to reach new markets and expand our reach.
  • Develop and implement marketing campaigns that drive pipeline development, training sales, event registrations, and brand awareness.

You will also be responsible for monitoring performance via Google Analytics to identify and recommend performance improvement tactics. A robust and granular measurement and reporting process – ensuring every marketing investment and activity is measured and success is monitored constantly to dial up what is working and dial down what isn't.



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