Regional Marketing Lead, APAC Content

20 hours ago


Hong Kong Island, Hong Kong SAR China The Goodyear Tire & Rubber Company Full time
Job Overview

The Goodyear Tire & Rubber Company is seeking a highly skilled Regional Marketing Lead, APAC Content to lead the development and implementation of region-specific marketing strategies for global initiatives.

This role will be responsible for creating content frameworks and storytelling guidelines to shape product messaging across digital, retail, and media channels, ensuring a consistent brand voice. The ideal candidate will have a strong analytical skill set with the ability to interpret consumer research and market data to develop actionable strategies.

Key Responsibilities:

  • Brand Communication and Toolkit Development (40%):
    • Develop best-in-class brand and product communication toolkits that support both above-the-line (ATL) and below-the-line (BTL) marketing activities, ensuring alignment with the global brand strategy while accommodating regional and local nuances.
    • Create content frameworks and storytelling guidelines to shape product messaging across digital, retail, and media channels, ensuring a consistent brand voice.
  • Ensure Seamless Collaboration with Global and Agency Counterparts (20%):
    • Collaborate with R&D, Sales, Trade Marketing, and Supply Chain teams to align product development, marketing efforts, and distribution strategies, ensuring a cohesive go-to-market approach.
  • Performance Analysis and Continuous Improvement (20%):
    • Use consumer and market data to evaluate the effectiveness of marketing campaigns and new product propositions, providing actionable insights for continuous improvement.
    • Manage the budget for regional Marketing design activities, ensuring that resources are allocated to high-impact activities that support revenue growth and profitability goals.
  • Team Leadership and Cross-Functional Collaboration (20%):
    • Lead, coach, and motivate a high-performing marketing design team to achieve business objectives, fostering a culture of innovation and accountability.


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