Marketing Director, Content Strategist
22 hours ago
The Goodyear Tire & Rubber Company is seeking an experienced Marketing Director, Content Strategist to lead the development and implementation of region-specific marketing strategies for global initiatives.
This role will be responsible for driving deep-understanding of market and consumer insights to ensure that we get the best message to resonate through and directly addressed identified business questions to answer through the right content. The ideal candidate will have a strong analytical skill set with the ability to interpret consumer research and market data to develop actionable strategies.
Key Responsibilities:
- Brand Communication and Toolkit Development (40%):
- Develop best-in-class brand and product communication toolkits that support both above-the-line (ATL) and below-the-line (BTL) marketing activities, ensuring alignment with the global brand strategy while accommodating regional and local nuances.
- Create content frameworks and storytelling guidelines to shape product messaging across digital, retail, and media channels, ensuring a consistent brand voice.
- Ensure Seamless Collaboration with Global and Agency Counterparts (20%):
- Single point of contact that will work with the Global head of content and our identified content agency partner (globally and regionally).
- Performance Analysis and Continuous Improvement (20%):
- Use consumer and market data to evaluate the effectiveness of marketing campaigns and new product propositions, providing actionable insights for continuous improvement.
- Manage the budget for regional Marketing design activities, ensuring that resources are allocated to high-impact activities that support revenue growth and profitability goals.
- Team Leadership and Cross-Functional Collaboration (20%):
- Lead, coach, and motivate a high-performing marketing design team to achieve business objectives, fostering a culture of innovation and accountability.
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