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Senior Strategy and Operations Lead

1 week ago

Hong Kong Island, Hong Kong SAR China Tbwa ChiatDay Inc Full time
About the Job

You will be responsible for planning various online campaigns and promotions, including budget management. You will ensure successful implementation of campaigns from initiation to execution, while being accountable for the outcomes.

  • Plan and execute digital campaigns, leveraging your knowledge of product features to enable tailored planning for different user segments;
  • Maintain awareness of industry trends and current affairs to rapidly launch relevant and timely campaigns;
  • Innovate digital campaign formats and content to enhance attractiveness and engagement; Evaluate and summarize the effectiveness of online promotions, gather feedback, and continuously improve operational strategies;
  • Conduct competitor analysis to consistently enhance key performance indicators.