Brand Strategy Lead

5 days ago


Hong Kong Island, Hong Kong SAR China Nicoll Curtin Full time
Overview:

We are a leading recruitment agency in Hong Kong, Nicoll Curtin, and we are seeking a highly experienced Brand Strategy Lead to join our team. As Head of Marketing, you will be responsible for developing and implementing our localisation strategy, defining and executing customer acquisition strategies, and collaborating with regional teams to ensure our brand resonates with the local market.

The ideal candidate will have a proven track record in driving business growth through effective brand strategy. In-depth understanding of the Hong Kong market, including consumer behaviour, financial habits, and digital trends is essential.

  • Develop and implement localisation strategy
  • Define and execute customer acquisition strategies
  • Collaborate with regional teams
  • Lead launch and always-on campaigns
Responsibilities:

The successful candidate will be responsible for:

  • Developing and implementing the localisation strategy
  • Defining and executing customer acquisition strategies
  • Collaborating with regional teams to ensure our brand resonates with the local market
  • Leading launch and always-on campaigns across various marketing channels

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