Marketing Strategy Lead
4 days ago
We are seeking a highly skilled marketing professional to lead the development and execution of marketing strategies in Hong Kong. As Senior Marketing Manager, you will be responsible for driving business growth and success through innovative marketing initiatives.
Key Responsibilities:
- Develop and implement local media and buying strategies to achieve business objectives.
- Collaborate with digital business and trade sales teams to gather insights from market research and translate them into actionable plans.
- Create micro-marketing strategies to target growing and potential markets.
- Lead the development of annual and multiple-year marketing campaigns, conduct business reviews, and evaluate budget use and campaign effectiveness.
Requirements:
- Bachelor's degree in marketing or a related field, with an MBA being a plus.
- Minimum 12 years of B2C/FMCG marketing experience in large organizations, with a strong preference for candidates who have worked or based in southern China.
- Excellent communication and analytical skills.
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