Digital Marketing Strategy Executive
2 weeks ago
Join us at Shangri-La Group, where we deliver exceptional guest experiences through legendary service. Our commitment to quality has earned us a reputation as one of the world's finest hotel ownership and management companies. We have over 100 hotels and resorts under four brands, nestled in key cities and beautiful beachfront locations globally.
We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe, and Africa. We have an affinity with Asian travelers and offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality.
The HQ Group Marketing team is seeking a highly skilled and experienced Senior Manager to join our strategic growth efforts. As a Senior Manager, you will play a critical role in driving business expansion through innovative performance marketing strategies. You will be responsible for developing end-to-end delivery for digital marketing campaigns, including strategy, setup, execution, optimization, reporting & insights/analysis.
The ideal candidate should have deep knowledge of media planning, audience planning, platform setup, reporting, and campaign-related processes required for the role. Based at our Global Headquarters, this role will report to the Assistant Vice President, Group Marketing.
- Develop and execute comprehensive media strategy and goals around targeting, platforms, creative formats, and budget allocation to meet defined business objectives.
- Manage, monitor and optimize paid media campaigns across platforms such as SEM, social, and display to enhance ROI.
- Provide post-buy reports & learning and identify potential opportunities and directions.
- Evaluate and develop user journeys to create the appropriate cross-channel digital marketing strategies to support broader marketing and business goals.
- Collaborate with the Growth Marketing team to grow traffic to the company websites, drive conversion, and increase online revenue through data-driven initiatives.
- Collaborate with IT to enhance tracking for eCommerce platform(s) to analyze performance metrics, identify trends, refine strategies, and achieve KPIs.
- Build relationships with media partners like Google and Meta, along with other ad technology partners to explore new applicability of media vehicles.
- Assess and improve performance using advanced A/B testing, audience segmentation, and creative experimentation to achieve the best results.
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