Marketing Campaign Lead

1 week ago


Hong Kong Island, Hong Kong SAR China Bank of Communications (Hong Kong) Limited Full time

About the Role:

The Bank of Communications (Hong Kong) Limited is looking for a skilled Marketing Campaign Lead to drive our credit card and personal loan sales strategy. As a key member of our team, you will develop and execute campaigns to achieve business objectives and support the growth of our retail banking business.

Key Responsibilities:

  • Design and implement comprehensive marketing strategies to enhance customer engagement and drive sales.

  • Collaborate with cross-functional teams to develop targeted promotional plans and incentives.

  • Monitor campaign performance and analyze data to inform future marketing initiatives.

  • Liaise with external partners to ensure seamless delivery of marketing programs.

Requirements:

  • Degree holder or above in Marketing or a related discipline or equivalent qualification at HKQF level 5.

  • At least three years' experience in retail banking or a related field.

  • Proven track record in developing and executing successful marketing campaigns.

  • Excellent analytical and problem-solving skills.



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