Marketing Campaign Lead
1 week ago
About the Role:
The Bank of Communications (Hong Kong) Limited is looking for a skilled Marketing Campaign Lead to drive our credit card and personal loan sales strategy. As a key member of our team, you will develop and execute campaigns to achieve business objectives and support the growth of our retail banking business.
Key Responsibilities:
Design and implement comprehensive marketing strategies to enhance customer engagement and drive sales.
Collaborate with cross-functional teams to develop targeted promotional plans and incentives.
Monitor campaign performance and analyze data to inform future marketing initiatives.
Liaise with external partners to ensure seamless delivery of marketing programs.
Requirements:
Degree holder or above in Marketing or a related discipline or equivalent qualification at HKQF level 5.
At least three years' experience in retail banking or a related field.
Proven track record in developing and executing successful marketing campaigns.
Excellent analytical and problem-solving skills.
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