Senior Marketing Lead
2 weeks ago
As a Senior Marketing Specialist at Global Sources, you will be responsible for driving marketing campaigns to promote our global e-commerce B2B marketplace.
You will work closely with the GSOL Marketing Team Leader to plan, develop, and execute various marketing campaigns to drive traffic, lead, and engagement.
Key Responsibilities:
- Develop and execute marketing strategies to drive traffic, lead, and engagement.
- Collaborate with internal teams and third-party agencies to create result-driven campaigns and optimize user experience.
- Manage marketing campaigns within tight deadlines to achieve target metrics/KPIs.
Requirements:
- Bachelor degree in Marketing, business or equivalent.
- At least 5 years hands-on experience in customer acquisition, retention, and reactivation campaign management for web and apps, online and offline.
- Highly driven and results-oriented work ethic, with strong proficiency in web analytics and reporting tools.
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