Senior Marketing Lead

2 weeks ago


Hong Kong Island, Hong Kong SAR China Global Sources Full time
About the Role

As a Senior Marketing Specialist at Global Sources, you will be responsible for driving marketing campaigns to promote our global e-commerce B2B marketplace.

You will work closely with the GSOL Marketing Team Leader to plan, develop, and execute various marketing campaigns to drive traffic, lead, and engagement.

Key Responsibilities:

  • Develop and execute marketing strategies to drive traffic, lead, and engagement.
  • Collaborate with internal teams and third-party agencies to create result-driven campaigns and optimize user experience.
  • Manage marketing campaigns within tight deadlines to achieve target metrics/KPIs.

Requirements:

  • Bachelor degree in Marketing, business or equivalent.
  • At least 5 years hands-on experience in customer acquisition, retention, and reactivation campaign management for web and apps, online and offline.
  • Highly driven and results-oriented work ethic, with strong proficiency in web analytics and reporting tools.


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