Senior Marketing Specialist

7 days ago


Hong Kong Island, Hong Kong SAR China Global Sources Full time
Senior Marketing Specialist / Marketing Specialist (1-year contract)

With the mission to promote Global Sources www.Globalsources.com as a global e-commerce B2B marketplace, we are currently seeking a passionate candidate to join our dynamic Global Sources Online (GSOL) team, overseeing 14 million worldwide buyers This job is best fit for those who are keen on exploring and building their career in the digital and ecommerce ecosystem. Join us with global exposure & international culture.

Responsibilities:

  • Work closely with the GSOL Marketing Team Leader to plan, develop & execute various marketing campaigns to drive traffic, lead, and engagement.
  • Manage marketing campaigns within budget and on schedule to achieve target metrics/KPIs.
  • Utilize strong analytics capability to evaluate customer touch points across multiple channels and instrumental conversion points to optimize buyer funnels based on needs and value.
  • Collaborate with internal teams and third-party agencies to create result-driven campaigns and optimize user experience, as well as excellent content production.
  • Adopt multi-channel marketing to promote brand value, reasons to engage, and product/industry differentiators.
  • Optimize marketing websites, apps, or other channels for campaign promotion.
  • Lead generation or buyer community development or engagement projects through Digital Advertising, SEO, eDM, KOL and partnership, social media, ebook, seminar, and others.
  • Drive the user's activeness and loyalty via membership club or other retention campaigns.
  • Conduct competitive analysis and provide recommendations based on competitive reviews, learnings, and industry best practices.
  • Actively participate in local & international trade shows and promote buyer service.

Requirements:

  • Bachelor degree in Marketing, business or equivalent.
  • At least 5 years hands-on experience in customer acquisition, retention, and reactivation campaign management for web and apps, online and offline.
  • Highly driven and results-oriented work ethic, with strong proficiency in web analytics and reporting tools (Sensorsdata/AWS/Google Analytics/Webtrends/Adobe Analytics/Salesforce or equivalent).
  • Strong analytical & reporting ability, able to convert raw data into business scenarios to support broader corporate objectives.
  • Hands-on experience in digital marketing and/or CRM campaign management using Oracle, Salesforce, Marketo, etc.
  • Excited by the opportunity to think critically and bring original ideas to the table.
  • Strong communicator with a wide range of stakeholders across departments and seniority levels.
  • Good command of English and Chinese (Cantonese and Mandarin).
  • Candidates with more experience may be considered for a senior specialist role.
  • Immediate availability is preferred.
Seniority level

Not Applicable

Employment type

Contract

Job function

Marketing, Advertising, and Information Technology

Industries

Information Services, Online Audio and Video Media, and Events Services

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