Marketing Campaign Manager

4 days ago


Hong Kong Island, Hong Kong SAR China Global Sources Full time
Marketing Campaign Manager Job Summary

We are seeking an experienced Marketing Campaign Manager to join our Global Sources Online (GSOL) team. As a key member of the team, you will be responsible for managing marketing campaigns to drive traffic, lead, and engagement and promoting Global Sources as a global e-commerce B2B marketplace.

The ideal candidate will have a strong background in digital marketing, proficiency in web analytics tools, and hands-on experience in CRM campaign management. You will work closely with the GSOL Marketing Team Leader to plan, develop, and execute marketing strategies to achieve target metrics/KPIs.

Key Responsibilities:

  • Manage marketing campaigns within budget and on schedule to achieve target metrics/KPIs.
  • Utilize strong analytics capability to evaluate customer touch points across multiple channels and optimize buyer funnels based on needs and value.
  • Collaborate with internal teams and third-party agencies to create result-driven campaigns and optimize user experience.
  • Adopt multi-channel marketing to promote brand value, reasons to engage, and product/industry differentiators.
  • Lead generation or buyer community development or engagement projects through Digital Advertising, SEO, eDM, KOL and partnership, social media, ebook, seminar, and others.

Requirements:

  • Bachelor degree in Marketing, business or equivalent.
  • At least 5 years hands-on experience in customer acquisition, retention, and reactivation campaign management for web and apps, online and offline.
  • Highly driven and results-oriented work ethic, with strong proficiency in web analytics and reporting tools.
  • Strong analytical & reporting ability, able to convert raw data into business scenarios to support broader corporate objectives.
  • Good command of English and Chinese (Cantonese and Mandarin).


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