Campaign Manager

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China VISTRA Full time

It's never been a more exciting time to join Vistra.

At Vistra, our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.

But progress only happens when people come together and take action. And we're absolutely committed to building a culture where our people can do just that.

We have an exciting opportunity for you to join our team as Campaign Manager . This full-time and permanent position is based in Hong Kong, allowing you to make a significant impact on our growth.

The campaign manager is an integral part of the internal agency. This role is instrumental in supporting Vistra's commercial objectives through three core functions: mapping and project managing key marketing campaigns, defining KPIs and measuring the success of our campaign and content marketing, and driving engagement with our campaigns across channels and platforms. This role serves as a key point of liaison for the internal agency, managing our internal and external stakeholders in the pursuit of our content marketing objectives.

Key Responsibilities:

  • Campaign Management:
    • Focus on key campaigns for brand, funds, and corporate.
    • Define the audience, objective, messaging, and proof points with BU/Brand marketing.
    • Manage the project, develop assets, and work with the BU on the campaign concept/activation.
    • Drive engagement with the campaign through creative ideas, channels, and mechanics to support delivery of our goals and objectives.
  • Project Management of Key Campaigns:
    • Codify campaign goals, audience, messaging, outcomes, and objectives with the BU/Brand.
    • Build a campaign summary identifying key channels, developments, and dates to meet our goals.
    • Host and run weekly campaign calls.
    • Provide regular status updates and opportunities to improve/bring forward the launch.
    • Work with countries to upload target customer lists into marketing platforms.
  • Activation Plan:
    • Contribute and agree on campaign concepts with the BU/Brand team, sometimes working with a third-party agency.
    • Build and manage campaign launch plans with owners against deliverables.
    • Agree on appropriate channels for the campaign.
  • Development of Assets:
    • Work with Brand/BU digital and creative resources to identify and manage asset development.
    • Build and own nurture journeys and automated emails.
    • Review asset performance and update accordingly.
    • Hold campaign briefing calls for all parties.

Key Requirements:

  • Bachelor's degree in Marketing, Business, or related field, or a degree in any discipline with extensive marketing experience.
  • 5+ years of project management experience, either in-house or in an agency setting.
  • Familiarity with current and emerging content marketing trends.
  • Proficient in campaign management and analytics platforms and tools.
  • Exceptional communication and interpersonal skills.
  • Strong strategic and analytical thinking abilities.
  • Excellent time management, project management, and organizational skills.

Company Benefits:

At our HK office, we believe in putting our employees' well-being first We offer a flexible hybrid working arrangement, comprehensive medical insurance, dental coverage, wellness allowance, and competitive annual leave entitlement.

As advocates of continuous learning and professional development, we provide an internal mentorship program and reimburse professional membership fees for certifications, ensuring you stay ahead in your field.

If you are excited about working with us, we encourage you to apply or have a confidential chat with one of our Talent Acquisition team members.

Seniority Level

Director

Employment Type

Full-time

Job Function

Marketing, Advertising, and Product Management

Industries

Financial Services and Business Consulting and Services

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