Mobile Advertising Campaign Manager

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China Apogeemobi Full time

Job Description

As a Traffic Manager – Mobile Performance Marketing, you will play a crucial role in planning, launching, and optimizing mobile ad campaigns across various platforms.

You will be responsible for managing relationships with traffic sources (in-app, display, native, push, pop, CTV) and monitoring KPIs (CTR, CVR, eCPA, ROAS) to drive campaign performance and profitability.

  • Plan, launch, and optimize mobile ad campaigns across various platforms.
  • Manage relationships with traffic sources (in-app, display, native, push, pop, CTV).
  • Monitor KPIs (CTR, CVR, eCPA, ROAS) to drive campaign performance and profitability.
  • Collaborate with Account Managers, Creative Teams, and Data Analysts.
  • Implement tracking and attribution via MMPs (Appsflyer, Adjust, Branch, etc.).
  • Identify growth opportunities and scale high-performing sources.
  • Provide regular reporting, insights, and recommendations.

What We're Looking For

We seek an experienced professional with 2+ years of experience in mobile performance marketing or ad operations. You should have a strong understanding of traffic buying and user acquisition metrics, as well as hands-on experience with DSPs, ad networks, and mobile tracking tools.

Ambitious and detail-oriented individuals with excellent communication and negotiation skills are ideal candidates for this role.



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