Mobile Advertising Campaign Manager
1 week ago
Job Description
As a Traffic Manager – Mobile Performance Marketing, you will play a crucial role in planning, launching, and optimizing mobile ad campaigns across various platforms.
You will be responsible for managing relationships with traffic sources (in-app, display, native, push, pop, CTV) and monitoring KPIs (CTR, CVR, eCPA, ROAS) to drive campaign performance and profitability.
- Plan, launch, and optimize mobile ad campaigns across various platforms.
- Manage relationships with traffic sources (in-app, display, native, push, pop, CTV).
- Monitor KPIs (CTR, CVR, eCPA, ROAS) to drive campaign performance and profitability.
- Collaborate with Account Managers, Creative Teams, and Data Analysts.
- Implement tracking and attribution via MMPs (Appsflyer, Adjust, Branch, etc.).
- Identify growth opportunities and scale high-performing sources.
- Provide regular reporting, insights, and recommendations.
What We're Looking For
We seek an experienced professional with 2+ years of experience in mobile performance marketing or ad operations. You should have a strong understanding of traffic buying and user acquisition metrics, as well as hands-on experience with DSPs, ad networks, and mobile tracking tools.
Ambitious and detail-oriented individuals with excellent communication and negotiation skills are ideal candidates for this role.
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