Programmatic Advertising Innovation Lead

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

At our Crypto company, we're seeking a visionary Programmatic Advertising Innovation Lead to drive the strategy and execution of our programmatic advertising initiatives across leading platforms. As a key member of our team, you will blend technical expertise, creative vision, and leadership to deliver impactful global user acquisition and engagement campaigns.

Key Responsibilities
  • Develop and lead the global programmatic advertising strategy, driving user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth.
  • Champion a culture of innovation, leveraging advanced technologies like AI, machine learning, and automation to improve campaign targeting, creative execution, and optimization.
  • Build and expand the programmatic advertising roadmap, identifying growth opportunities in untapped markets, platforms, and ad formats.
  • Set and enforce global best practice standards for programmatic advertising, including frequency capping, remarketing flows, brand safety, dynamic creative optimization (DCO), and more.
  • Collaborate closely with cross-functional teams, including marketing, creative, product, and data teams, to deliver unified, high-impact advertising strategies.

Tech & Creative Expertise:

  • Leverage advanced analytics tools, AI, and automation to develop smarter bidding strategies.
  • Oversee dynamic creative optimization (DCO), using data and machine learning to tailor messaging and creatives for different audience segments.
  • Collaborate with creative teams to push boundaries in programmatic ad formats, including interactive ads, playable ads, and video creatives optimized for engagement.
  • Utilize predictive analytics and AI-powered tools to identify high-value audiences and anticipate market trends.

Execution & Optimization:

  • Manage and expand the programmatic DSP ecosystem, introducing and testing new platforms and publisher partnerships to enhance campaign reach and performance.
  • Lead media strategy and buying across open auctions, preferred deals, private marketplaces (PMPs), and programmatic guaranteed (PG) deals.

Data-Driven Decision Making:

  • Develop robust data frameworks for audience segmentation, predictive modeling, and user behavior analysis to drive personalization and engagement.
  • Ensure rigorous tracking and attribution, integrating data across platforms like Google Analytics, CDPs, and proprietary databases for a 360-degree campaign view.

Requirements

  • Bachelor's degree in Marketing, Business, Finance, or a related field.
  • 7+ years of experience in programmatic advertising with a strong emphasis on user acquisition.
  • Experience in TradFi, Crypto, Sports, or i-gaming with North America and Europe markets is a strong plus.
  • Proven leadership skills with experience managing teams and complex operations.
  • Familiarity with global acquisition strategies and execution.

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