Digital Banking Campaign Lead

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Mox Bank Full time

We are looking for a skilled marketer to lead digital banking campaigns at Mox, a revolutionary virtual bank in Hong Kong. In this role, you will be responsible for developing and implementing marketing strategies that drive business growth, working closely with the Product and Marketing Teams.

About Us

Mox is built by and for the ones who aspire to live life to the fullest – we call them Generation Mox The name Mox reflects the endless opportunities we can create, - Mobile eXperience; Money eXperience; Money X (multiplier), eXponential growth, eXploration… it's all up for us to define together.

Our Mission

Everything at Mox – from our products, features, to rewards – is designed based on customer research, tailor-made for your needs. We care about what customers care about, especially in data security and privacy. Data ethics is core to everyone here at Mox. Mox rewards you with an array of banking and lifestyle benefits. Who says banking can't be fun?

Key Responsibilities

  • Develop and implement digital marketing campaigns to promote our deposit, investment, and insurance products, working closely with cross-functional teams.
  • Lead the development of marketing materials, including rewards fulfillment, to enhance the overall customer experience.
  • Support the Marketing Teams in executing initiatives that advance the Mox brand and deepen customer engagement.
  • Evaluate campaign performance, provide regular reports, and identify opportunities for improvement to optimize our marketing efforts.
  • Manage assigned budgets and stay up-to-date with emerging trends in the industry to translate them into potential marketing activities.

Requirements

  • University graduate with 5+ years of consumer marketing experience in Hong Kong. Less experienced candidates may be considered for the role of Senior Marketing Specialist.
  • Experience in banking or financial services is highly beneficial.
  • Possess strong storytelling skills and hands-on experience with Salesforce Marketing Cloud is a plus.
  • Demonstrate attention to detail, flexibility, and comfort in ambiguity, with excellent written and verbal communication skills in both Chinese and English.


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