Paid Media Campaign Manager
2 weeks ago
About IMS Digital Ventures
We are a leader in digital transformation, partnering with visionary founders to create game-changing ventures.
The Performance Marketing Specialist will play a critical role in driving business results through paid media campaigns.
This role requires expertise in B2B lead generation, e-commerce campaigns, and marketing strategies for international markets.
The ideal candidate will have strong creative thinking, data analysis, and strategic execution skills to deliver exceptional ROI.
- Develop and execute paid media campaigns to drive lead generation and e-commerce sales.
- Create compelling ad copy and strategies tailored to target audiences.
- Adapt campaigns for diverse markets, considering segmentation and cultural preferences.
- Design and implement B2B campaigns to generate high-quality leads, optimizing for CPL and conversion rates.
- Execute e-commerce strategies, including Shopping Ads and remarketing, to improve metrics like AOV and cart abandonment.
Data Analysis & Reporting:
- Work with the Data Analysis team to track and analyze campaign performance metrics.
- Use tools like Google Analytics and CRM platforms to generate actionable insights.
- Break down campaign results by region and market to inform future strategies.
- Partner with cross-functional teams to ensure campaigns align with broader marketing goals.
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