Paid Media Campaign Manager

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China IMS Digital Ventures Full time

About IMS Digital Ventures

We are a leader in digital transformation, partnering with visionary founders to create game-changing ventures.

The Performance Marketing Specialist will play a critical role in driving business results through paid media campaigns.

This role requires expertise in B2B lead generation, e-commerce campaigns, and marketing strategies for international markets.

The ideal candidate will have strong creative thinking, data analysis, and strategic execution skills to deliver exceptional ROI.

  • Develop and execute paid media campaigns to drive lead generation and e-commerce sales.
  • Create compelling ad copy and strategies tailored to target audiences.
  • Adapt campaigns for diverse markets, considering segmentation and cultural preferences.
  • Design and implement B2B campaigns to generate high-quality leads, optimizing for CPL and conversion rates.
  • Execute e-commerce strategies, including Shopping Ads and remarketing, to improve metrics like AOV and cart abandonment.

Data Analysis & Reporting:

  • Work with the Data Analysis team to track and analyze campaign performance metrics.
  • Use tools like Google Analytics and CRM platforms to generate actionable insights.
  • Break down campaign results by region and market to inform future strategies.
  • Partner with cross-functional teams to ensure campaigns align with broader marketing goals.

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