Digital Marketing Analyst, Paid Media

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China The Egg Company Ltd Full time
About the Position

Are you a smart, ambitious person seeking a challenging career with a company that values growth and collaborating with global clients? If that describes you, we want to hear from you

The Egg, a Google Premier Partner, is on the lookout for Digital Marketing Analysts to join our talented and growing team of international digital experts focused on Performance Marketing and Paid Media.

As part of our team, you will specialize in digital multi-channel marketing spanning search, social, and display across Global Markets. In this role, you'll not only grow in digital marketing, strategic planning, data science, and client consultation, but also harness the power of artificial intelligence to drive paid media success.

You'll have the chance to work on exciting projects for top international brands while mastering advertising across search and social media platforms such as Google, Microsoft Ads (Bing), YouTube, LinkedIn, Meta (Facebook/Instagram), TikTok and learn to leverage cutting-edge AI tools to increase the efficiency and effectiveness of our campaigns. Moreover, you will gain access to exclusive trainings and workshops conducted by industry-leading platforms, helping you stay at the forefront of digital advertising innovation.

This is a role to support our expansion with seniority of position offered being relative to experience.

Key Responsibilities:
  • Support all aspects of paid media/search engine marketing campaigns from strategic planning, project management, execution, optimization to analysis and reporting.
  • Monitor key metrics and analyze results to provide recommendations leveraging AI tools for deeper insights and improved performance.
  • Understand the key concepts of paid search, including keyword research, audience targeting for social and display ads, campaign construction, and daily maintenance. Additionally, learn optimization techniques and how to apply AI technologies to enhance and streamline these processes.
  • Manage budget planning, oversee budget pacing and marketing investments are on track.
  • Support internal marketing campaigns if needed.
  • Demonstrate passion for the search engine and online marketing space by staying abreast of industry news including advancements in AI for marketing.
Qualifications and Skills:
  • Bachelor's degree - equivalent or higher.
  • 1 - 3 years experience preferred.
  • Fluent level of spoken and written English.
  • Advanced proficiency in Excel and strong data skills.
  • Practical experience in executing and managing Google Ads, Meta Ads or LinkedIn Ads campaigns is preferred.
  • Passion for technical problem solving, crunching numbers and deriving solutions from data is a must.
  • Aspiration for a long-term career in digital marketing and an eagerness to learn about and apply AI in this field.
  • Eager to develop consultation skills by communicating with Regional and Global clients.
  • Knowledge marketing automation and/or analytical tools such as Power BI is an advantage.
Application Requirements:
  • Résumé (PDF) and cover letter/email.
  • Current and expected salary.
  • Visa status (please indicate if you are a permanent resident).
  • Expected availability.
Benefits for Full-time Position Include:
  • Hybrid working environment.
  • Medical insurance.
  • Gym/Fitness subsidy.
  • Discretionary performance bonus.
  • Birthday leave.

Please note that only shortlisted candidates will be notified. All information provided will be treated in strict confidence and used solely for recruitment purposes.

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