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Brand Identity Strategist

1 week ago

Hong Kong Island, Hong Kong SAR China MCG Talent Full time

Company Overview:

MCG Talent is a recruitment agency specializing in marketing, digital, and creative talent across Asia-Pacific.

We have partnered with a renowned F&B brand to help them find a Brand-Led Creative Director for their Hong Kong office.

This role will play a pivotal part in shaping the brand's identity, strategy, and messaging across Asia.

Job Description:

The successful candidate will spearhead the development of innovative brand campaigns that resonate with target audiences and drive business growth.

  1. Lead the Creative Team: Inspire and direct a team of creatives to deliver exceptional brand work.
  2. Campaign Development: Oversee the end-to-end development of branding campaigns, ensuring seamless execution and delivery.
  3. Brand Strategies: Develop and execute strategies that elevate the brand presence across specific regions.
  4. Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure cohesive brand messaging and experiences.
  5. Market Research: Conduct research to identify trends and insights informing creative direction.

Requirements:

To succeed in this role, you will need:

  1. 8+ Years of Experience: Proven experience in brand design agencies, preferably working with F&B clients across Asia.
  2. Strong Portfolio: A standout portfolio showcasing innovative campaigns and brand development.
  3. Excellent Communication: Strong communication and collaboration skills.
  4. Strategic Thinking: Ability to think strategically while being hands-on in the creative process.
  5. Asian Market Expertise: Deep understanding of the Asian market and cultural nuances.
  6. Languages: English first language, with proficiency in Chinese an advantage.