Content Strategist
2 weeks ago
At Shangri-La Group, we are dedicated to delivering legendary service and finely tuned hospitality experiences to our guests. As a leading hotel ownership and management company, we have over 100 hotels and resorts across the globe, expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe, and Africa.
We value our people as our priority and focus on their learning and development. Our colleagues worldwide contribute to our success, and we provide unparalleled investment in their growth and well-being.
A highly skilled and experienced Content Strategist will join us, creating compelling written content that reflects our vision, values, and luxury positioning. This role involves developing messaging for marketing campaigns, executive communications, brand storytelling, and guest experiences across digital, print, and internal channels.
To succeed in this position, you should possess:
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- 10+ years of professional copywriting experience, preferably in hospitality, luxury brands, or a related industry.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Ability to translate complex ideas into concise, engaging, and audience-appropriate content.
- Experience working with senior executives and adapting to their voice and vision.
- Strong understanding of branding, marketing principles, and customer psychology.
- Creative, adaptable, and able to thrive in a fast-paced, deadline-driven environment.
- Portfolio showcasing diverse writing samples, including hospitality or luxury brand content.
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