Blockchain Content Strategist

1 week ago


Hong Kong Island, Hong Kong SAR China MCG Talent Full time
Job Description:

As a Senior Content Manager at MCG Talent, you will be responsible for leading the content creation process across various platforms. You will develop and manage a strategic content calendar aligned with marketing and product goals. This role involves creating compelling content to support lead nurturing, sales, and partnerships.

Key Responsibilities:
  • Lead content creation across web, blog, social, email, and video channels.
  • Develop and manage a strategic content calendar aligned with marketing and product goals.
  • Create middle-of-funnel (MOF) content to support lead nurturing, sales, and partnerships.
  • Oversee translation/localization and ensure brand consistency across languages.
  • Support campaigns and events with engaging content and collateral.
  • Collaborate with internal teams and external partners to deliver high-impact assets.
  • Apply SEO best practices to boost organic performance.
  • Monitor industry trends and adjust content strategies as needed.

Requirements:
  • 5+ years in content management, preferably in blockchain, fintech, or tech.
  • Strong writing skills in English and Chinese.
  • Strong writing, editing, and storytelling skills.
  • Experience with SEO, analytics, and content performance optimization.
  • Ability to manage multiple projects and stakeholders.
  • Familiarity with Web3 and blockchain is a strong plus.


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