Digital Analytics Lead
3 weeks ago
China CITIC Bank International Limited is seeking a highly skilled Digital Analyst to join our team. As a key member of our digital analytics team, you will be responsible for analyzing digital asset performance and optimizing the digital customer journey to improve online sales funnel conversion.
Key Responsibilities:- Analyze digital asset performance and optimize digital customer journey to improve online sales funnel conversion via drop-off analysis and A/B/Multi-variate Testing
- Build and continuously fine-tune smart dashboard/reporting capability
- Create predictive models and machine-learning algorithms for tracking customers/prospects across owned digital assets
- Develop deep learning capability to build and maintain the data-driven behavioral segmentation
- Establish intelligent analytics platform to help analyze digital portfolio to make sound business decisions for digital acquisition and customer engagement initiatives
- Develop processes to implement and operate necessary tagging to effectively monitor new customer journey
- Process, clean, and verify the integrity of data used for analysis. Enhance data collection procedures to include information that is relevant for building analytic systems
- Process automation to streamline reporting operation and efficiency
- Degree holder in Business in mathematics, data analysis, statistics, quantitative finance or related disciplines
- Minimum 3 years of relevant experience in banking and finance industry
- Experience in creating data architectures using:
- Statistical computer languages (R, Python, SQL, etc.)
- Machine learning tools is a plus (L1 logistic regression / decision tree / linear regression, etc.)
- Business intelligence tools (e.g. Tableau, Data Studio)
- Solid knowledge in Agile working approach and project management tools (Jira, Confluence, Trello, Slack etc.)
- Understand industry and market developments relating to own function
- Experience in Banking and Financial Services is a plus
For more details about career opportunities with China CITIC Bank International Limited, please visit our website http://www.cncbinternational.com/careers/en/index.jsp. Please apply with full resume stating current and expected salaries.
Personal data collected will be used for recruitment related purposes only. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. However, applicants may be considered for other suitable positions within the Group for a period of not more than 2 years. Personal data will be destroyed at any time after 3 months.
China CITIC Bank International Limited is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment. All employment decisions will be made in a non-discriminatory manner.
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