Digital Analytics and MarTech Product Manager

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time
Job Opportunity

About Hang Seng Bank Limited
Hang Seng Bank Limited is a leading financial institution in Hong Kong, committed to service excellence and innovation. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities, and competitive compensation packages.

Job Description
We are currently seeking a high-calibre candidate to join our team as Digital Analytics and MarTech Product Manager. The successful candidate will be responsible for data enablement and analytics in digital channels, and onboard digital data and marketing technology (MarTech) solutions to enrich digital data, analytics, optimisation, and targeting capabilities.

Key Responsibilities
  • As the subject matter expert on tag management, digital data, and analytics & MarTech platforms across all digital projects, in collaboration with digital product teams, data architects, IT, and risk & compliance.
  • Manage MarTech capabilities onboarding and enhancements projects in digital platforms.
  • Manage digital projects' analytics requirements via requirement gathering & analysis, and develop tagging & data layer specifications for IT to implement tagging in digital journeys for data collection of digital behaviour and transactions.
  • Supervise test team to complete UAT on front-end digital data enablement.
  • Develop analytics dashboards for digital product teams in analysing customer behaviour & digital performance against respective project KPIs, such as traffic, funnel conversions, digital sales, etc.
  • Build & maintain knowledge hub of digital analytics and MarTech solutions for digital teams.

Requirements
  • A relevant degree, preferably in e-Commerce, Computer Science, Information Systems, Data Science & Engineering, or related disciplines.
  • Minimum 5 years' experience in digital analytics and data enablement.
  • Experienced in data layer & data structure design and development.
  • Hands-on experience to translate data into easy-to-understand reports with digital analytics & data visualisation tools, such as Google Analytics, Adobe Analytics, Tableau, Google Looker, etc.
  • Working knowledge of below marketing technology software is preferred:
    • A/B testing, optimisation & personalisation tools (e.g. Optimizely, Adobe Target)
    • Tag management (e.g. Tealium, Google Tag Manager, Adobe Tag Manager)
    • Customer Data Platform (e.g. Tealium AudienceStream, Lytics)
  • Understanding of Agile delivery principles and practices.
  • Basic knowledge on SQL/HTML/CSS.
  • Attention to details, persistent, and patient with great sense of ownership.
  • Be open-minded and team player with good communication, interpersonal, problem-solving skills.
  • Maintains a positive, solution-oriented mindset under stress.
  • Proficiency in both English and Chinese.
  • Great sense of ownership and servicing mindset.

How to Apply
Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

Equal Opportunities Employer
Hang Seng Bank Limited is an equal opportunities employer. We welcome applications from all qualified candidates. We are committed to diversity and inclusion, and we believe that a diverse and inclusive workplace is essential to our success. We are an equal opportunities employer and welcome applications from all qualified candidates, regardless of their background, gender, age, disability, or any other characteristic. We are committed to creating an inclusive and respectful work environment, where everyone feels valued, respected, and empowered to contribute their best work.

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