Digital Marketing Manager

4 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

Unlock New Opportunities with HSBC

HSBC is seeking a high-calibre professional to join our team as a Digital Marketing Manager (12 Month Contract). This role will report to the Senior Manager, Marketing Technology and will be responsible for managing key stakeholders across global markets.

Key Responsibilities

  • Manage key stakeholders are Global Head of Digital Marketing, Global Head of WPB Marketing, Global Head of MarTech and Platforms, Global Head of Data & Analytics
  • Understand local marketing team's needs in terms of digital marketing & MarTech and support them to drive their business needs
  • Drive MarTech education across the organization
  • Support MarTech transformation efforts, driving solutions, requirements, and identifying use cases
  • Drive execution of MarTech projects end-to-end
  • Troubleshoot issues with cross-functional teams and drive resolution to minimize business impact
  • Proactively seek innovative areas to help grow the marketing capabilities and enable business solutions
  • Work cross functionally across multiple business lines to solve marketing and business challenges. Cross functional teams include (but not limited to) Marketing, Data & Analytics, Risk, Compliance, Legal, CyberRisk, and subsequent Global, Regional, Local teams
  • KPIs will include meeting commercial outcomes, implementing digital marketing capability, onboarding new tech platforms, and managing partner relationships

Requirements

  • 5+ years experience with digital marketing, product management or marketing/advertising technology
  • Experience in key digital channels such as Search, Display, Programmatic, Social, Native, Affiliates and Aggregators
  • Experienced in applying MarTech to drive customer lifecycle or marketing automation, while understanding the value it brings & ability to explain to stakeholders
  • Understand the use of data and analytics in deriving customer value
  • Be passionate about the customer and be obsessed with customer outcomes
  • Experience launching or driving adoption of products, demonstrating knowledge of customer needs
  • Previous experience working in Financial Services, Insurance or FinTech companies is a plus
  • Ability to work cross functionality is a must and the candidate ideally should have experience working directly with Legal, Risk, Compliance, Cyber Risk, Product, and or Business Development teams
  • Highly collaborative and familiar with Agile working methodologies
  • Proven experience in using data and customer insights to drive optimisation towards acquisition goals
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
  • Able to work in a global capacity, while based in a local office and understand the difference between the two entities while supporting both
  • Ability to think innovatively, shaping and communicating new concepts
  • Ability to speak and write fluently in English, other languages a plus

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