Digital Marketing Manager
1 month ago
Prudential's mission revolves around being partners for every life and protectors for every future. We strive to create an inclusive culture where diversity is celebrated, and our people, customers, and partners feel valued. This role is responsible for managing digital marketing initiatives, curating engaging content, driving multi-channel engagement, and implementing ongoing optimization across digital touchpoints to deliver business results.
Key Responsibilities:
- Plan and execute digital marketing campaigns across various channels, including social media and email marketing to drive customer acquisition and engagement.
- Develop and manage multi-channel engagement campaigns aligned with the brand's voice and target audience across various digital touchpoints, including website content, blog posts, social media, and email marketing.
- Manage CRM and Marketing Automation Platform, e.g., Salesforce Marketing Cloud, for targeted engagement throughout the customer journey.
- Drive ongoing optimizations and A/B test strategies to improve digital touchpoints, communications, and messaging, e.g., in-app banners, push notifications, and eDMs.
- Utilize analytics tools and data-driven insights for campaign performance review. Provide regular reports and recommendations for continuous improvement.
Requirements:
- University graduate, preferably in business or marketing discipline.
- 5-7 years or above relevant experience in the financial sector, preferably in life insurance.
- Solid experience in digital marketing, brand management, social media, and email marketing.
- Excellent interpersonal and analytics skills, with the ability to craft compelling marketing messages and collaborate with cross-functional teams.
- Creative thinker.
- Excellent command of English and Chinese (written and spoken).
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