Media Planning and Operations Manager

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China The Economist Full time

About the Role

The Economist is seeking a highly skilled Media Planning and Operations Manager to join our team. As a key member of our commercial operations team, you will be responsible for creating, delivering, and optimizing commercial campaigns for partnership or media-only clients.

Key Responsibilities

  • Act as an expert in all Economist Impact commercial products to effectively guide the sales team in conceiving media plans customized to each client.
  • Complete RFP responses by submitting the required information according to our recommendations and client/agency evaluation criteria in a timely manner.
  • Ensure campaigns are correctly inputted and reserved within relevant delivery systems to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities.
  • Coordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
  • Monitor all assigned campaigns for delivery and optimization, with a focus on preventing revenue loss or slippage due to under-delivery.
  • Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end-of-campaign reporting/feedback.

Requirements

  • Relevant years of work experience within commercial digital media.
  • A firm understanding of media and the advertising landscape.
  • Experience in building media plans and working knowledge of media concepts, terminology, and media math.
  • Familiarity with KPIs, industry benchmarks, and how best to achieve those success metrics.
  • Experience working with multiple ad serving technologies to deliver, optimize, and reconcile digital campaigns.
  • Demonstrated ability to prioritize and manage multiple time-sensitive requests.
  • Effective time management and organizational skills, as well as strong attention to detail.
  • Ability to work with, and understand specific market nuances within international markets.
  • Strong communication and interpersonal skills.

Ideal Systems Experience

  • Google Ad Manager.
  • G-suite tools.
  • Excel.
  • Operative One.
  • Passendo.
  • DV360.
  • Oracle Systems.
  • Permutive.

About The Economist

The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, color, religious beliefs, disability, sexual orientation, age, or marital status.

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