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Media Planning Specialist

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time
Job Title: Senior Associate - Media

At GroupM, we are seeking a highly skilled and motivated Senior Associate - Media to join our team. As a Senior Associate - Media, you will be responsible for day-to-day activities on campaign management, including full-media planning and execution.

Key Responsibilities:
  • Develop and implement digital media plans, including SEM and paid social advertising.
  • Manage and optimize media campaigns across multiple channels, including DoubleClick.
  • Collaborate with the social content team to create engaging social content and ideas.
  • Monitor and report on campaign performance, ensuring that planned objectives are achieved.
  • Provide support to the team and build knowledge of the media landscape.
Requirements:
  • Minimum 2 years of media planning (digital) experience, with a strong understanding of media systems and processes.
  • Excellent communication and organizational skills, with the ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Proficiency in media planning tools, including DoubleClick and Facebook Power Editor.
About GroupM:

GroupM is a global media investment company that leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders, providing them with the opportunity to accelerate their progress and development.

We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support, and tools to innovate and grow.