Media Planning Specialist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time
Job Title: Senior Associate - Media

At GroupM, we are seeking a highly skilled and motivated Senior Associate - Media to join our team. As a Senior Associate - Media, you will be responsible for day-to-day activities on campaign management, including full-media planning and executing.

Key Responsibilities:
  • Develop and execute digital media plans, including SEM and paid social advertising.
  • Handle trafficking on DoubleClick and ensure accurate campaign tracking and reporting.
  • Work with social content team to create social content and ideas.
  • Monitor and report on campaign performance, ensuring planned objectives are achieved.
  • Ensure all agreed reports are supplied to clients on time.
Requirements:
  • Minimum 2 years of media planning (digital) experience, with a strong understanding of adwords and Facebook power editor system.
  • Excellent communication and organizational skills, with the ability to work on multiple tasks efficiently.
  • Detail-oriented with a good degree of technical understanding.
  • Confident, contributing, and not afraid of challenges.
About GroupM:

GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders, providing them with the opportunity to accelerate their progress and development.

About Hong Kong:

Hong Kong's small yet highly dynamic and efficient media market means it operates with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong's digital market boasts a healthy mix of local, regional, and global players, providing new opportunities in the media space.



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