Digital Brand Strategist

2 days ago


Hong Kong Island, Hong Kong SAR China OSL Full time

We are seeking a highly skilled and experienced professional to join our team as Branding Lead. In this role, you will be responsible for creating and implementing branding strategies that drive business growth and enhance our reputation in the digital asset industry.

Key Responsibilities
  1. Develop Brand Strategies: Create comprehensive brand strategies that define and enhance OSL's brand identity, including brand positioning, messaging, and visual identity.
  2. Campaign Development: Develop and execute branding campaigns that align with marketing and business goals, and measure their effectiveness.
  3. Brand Monitoring: Monitor brand performance and reputation across various channels, adjusting strategies and initiatives as needed to maintain and enhance brand perception.
  4. Collaboration: Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure brand alignment and consistency across all touchpoints.
Requirements
  • Bachelor's degree in marketing, communications, business, or a related field.
  • Minimum 7 years of experience in brand management, marketing, or a related field.
  • Proven track record of developing successful brand strategies that drive recognition and customer engagement.


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