Banking Industry Digital Strategist

2 days ago


Hong Kong Island, Hong Kong SAR China International Executive Service Corps Full time

Job Description

The International Executive Service Corps is seeking a Banking Industry Digital Strategist to support the execution of its digital marketing and social media content strategy. This role will play a crucial part in the Bank's marketing communications efforts, focusing on supporting the growth and performance of the Bank's overall digital and social media strategy.

Key Responsibilities

  • EXECUTE AND MANAGE THE BANK'S SOCIAL MEDIA CONTENT STRATEGY AND SOCIAL MEDIA PLATFORMS IN LINE WITH OUR OVERALL DIGITAL AND SOCIAL MEDIA STRATEGY.
  • COORDINATE WITH EXTERNAL VENDORS (INCLUDING DIGITAL AGENCY RESOURCES) ON PRODUCTION AND OTHER PROJECTS FOR ACCURATE, TIMELY, AND QUALITY EXECUTION AND DELIVERY.
  • LIAISE WITH CREATIVE AGENCIES AND OTHER EXTERNAL PARTIES ON DIGITAL CREATIVE DEVELOPMENT, MEDIA PLACEMENT, AND PRODUCTION FOR BRANDING AND MARKETING CAMPAIGNS.
  • EXECUTE MARKETING COMMUNICATIONS CAMPAIGNS FOR THE BANK'S RETAIL BANKING PRODUCTS, SERVICES, AND CHANNELS AS NECESSARY, INCLUDING BUT NOT LIMITED TO ATL AND BTL PROMOTIONS, PR PROMOTIONS, DIGITAL/SOCIAL MEDIA MARKETING, POP DISPLAYS, EVENTS, AND SPONSORSHIPS.

Requirements

  • Strong understanding of social media platforms and their use in business settings.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Proven track record of success in digital marketing or social media management.


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