Digital Marketing Manager in Asian Markets
7 days ago
Welcome to Crimson Global Academy, where we're redefining the future of education through innovative technology and passionate people. As a Chinese Marketing Executive, you'll play a critical role in driving our local marketing efforts in Hong Kong or Shenzhen.
This is a full-time position that requires a strong marketing background, excellent communication skills, and a passion for education. You'll work closely with our APAC sales and marketing team to develop and execute effective local marketing strategies to increase lead generation and conversion in the Chinese market.
Your Key Responsibilities Will Include:
- Supporting the development of our Chinese Marketing strategy with a focus on increasing lead generation and conversion
- Building and maintaining strong and productive relationships with potential students and guardians
- Creating high-quality content for social media, email marketing, and other channels
- Designing and creating cross-platform digital marketing collateral including social media ads, organic social content, digital flyers and booklets, and Wechat/Red campaigns
- Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars once a week, and reporting on webinar performance
We're Looking for Someone Who:
- Has a Bachelor's degree in Marketing, Communications, or a related field
- Is proficient in English and Mandarin reading, writing, and speaking skills
- Has experience in industry-standard design and video editing software
- Knows project management, marketing automation platforms, and social media marketing tools
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