Digital Marketing Strategist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Ultima Markets Full time
Job Overview

At Ultima Markets, we are seeking a skilled Digital Marketing Manager to lead our SEO/GEO strategies and programmatic advertising efforts. This dynamic role will oversee the development and execution of data-driven campaigns in local markets, ensuring maximum ROI. The ideal candidate will possess strong Mandarin communication skills, expertise in SEO, GEO, and performance marketing, and the ability to bridge back-office data integration with front-office execution.

Main Responsibilities
  • Develop and execute SEO (Search Engine Optimization) and GEO (Global/Geo-targeted) strategies to enhance organic visibility and local market penetration.
  • Conduct keyword research, competitor analysis, and geo-specific optimizations.
  • Manage paid campaigns (e.g., Google Ads, social media) and programmatic advertising to drive ROI.
  • Optimize budgets and targeting for local markets.
  • Collaborate with the back office to integrate data sources (e.g., CRM, analytics tools) and derive actionable insights.
  • Track KPIs, generate performance reports, and recommend data-driven optimizations.
  • Partner with the front office to design, launch, and monitor campaigns.
  • Create dashboards and visualizations to communicate results to stakeholders.
  • Work with content, design, and sales teams to align digital efforts with business goals.


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