Digital Marketing Strategist
2 weeks ago
Cision is a leading global provider of cloud-based software solutions for the media and marketing industries.
About the RoleWe are seeking a Digital Acquisition & Performance Marketing Executive to develop and execute performance marketing strategies to drive online presence and business growth across the Asia Pacific region.
- Key Responsibilities:
- Develop and execute comprehensive performance marketing strategies to achieve business objectives and enhance online presence across the Asia Pacific region, in collaboration with digital marketing agencies.
- Plan and manage paid advertising campaigns across various channels, including SEM, Display, Social Media, Programmatic, eDM, GDN, and other digital platforms, to effectively target specific audiences.
- Optimize landing pages and collaborate with the creative team to produce compelling copy and impactful visuals.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to improve return on investment (ROI).
- Implement SEO best practices to enhance organic search rankings and drive website traffic.
- Work closely with the content team to ensure consistent messaging across all digital channels, including social media, email marketing, and the company website.
- Stay updated on emerging digital marketing trends, technologies, and innovations to drive continuous improvement.
Requirements
- Bachelor's degree and 5+ years of relevant experience in a sizable organization.
- Experience with tools like Eloqua, HTML, and familiarity with Mainland China's digital ecosystem is advantageous.
- Proven track record of managing successful digital campaigns with attention to detail and an innovative approach.
- Proficiency in performance marketing platforms and analytics tools (e.g., Google Analytics).
- Proactive, self-motivated, detail-oriented and innovative.
- Strong command of English and Mandarin Chinese.
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