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Public Relations Manager, Calvin Klein APAC

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time

Shape Your Future at PVH

Manager of Public Relations, Calvin Klein Asia Pacific

POSITION OVERVIEW:

This position is designed to lead and enhance the Calvin Klein brand presence in the APAC region through effective public relations strategies in today's influential media landscape. Responsibilities include crafting strategies to elevate campaigns, developing engaging narratives, and executing plans for optimal visibility.

KEY RESPONSIBILITIES:

Strategic Communication Development

  • Formulate influencer and media strategies for the APAC region to support key initiatives and campaigns in collaboration with brand marketing teams.
  • Create engaging narratives for campaigns and product messaging, ensuring alignment with global counterparts.
  • Develop activation concepts, content collaboration strategies, and seeding plans that yield earned media exposure.
  • Design regional press tactics, including exclusives and syndication plans, to maximize media impact.
  • Collaborate with marketing and cross-functional teams to ensure cohesive full-funnel strategies.
  • Partner with global teams to address regional needs and adapt global strategies for local relevance.
  • Engage with local markets to gather insights and refine tactics.
  • Analyze previous campaigns to derive actionable insights.
  • Oversee communications with external agency partners as necessary.

Excellence in Execution

  • Create execution guides and influencer briefs, ensuring brand consistency and effective deployment with local markets.
  • Develop press materials in collaboration with relevant global teams.
  • Manage global seeding initiatives within the region.
  • Handle regional media and product shooting requests.
  • Review and maintain regional press and influencer databases, identifying influencers aligned with brand values and target demographics.
  • Collaborate with regional and global stakeholders to ensure alignment on local initiatives.
  • Support the execution of global, regional, and local events to enhance brand visibility.
  • Work closely with creative teams to align on product styling and content development needs.

Crisis Communication Management

  • Monitor potential crises in real-time to assess PR impact.
  • Develop communication strategies to safeguard the company's reputation.
  • Collaborate with local and global teams to craft necessary responses.

Internal Communication Engagement

  • Partner with corporate communications to engage internal associates with brand updates.
  • Create brand engagement initiatives and communication materials.

Performance Metrics and Reporting

  • Establish annual and program-specific KPIs for the region and local markets.
  • Provide regular KPI tracking in collaboration with marketing teams.
  • Submit monthly reports on PR clippings to CKI.
  • Prepare special reports for press events, store openings, and digital campaigns.

INTERNAL & EXTERNAL CONTACTS:

Internal: Global communications & marketing, Regional Marketing & Cross-Functional teams, Local marketing teams

External: PR & Event agencies, press & media, influencers

CREATIVITY: A strong fashion sense is essential; an interest in trends, lifestyles, competitors, and media is required. Ability to introduce innovative ideas and effectively navigate the creative process to bring concepts to fruition.

TEAMWORK: A positive attitude with the ability to foster strong working relationships; collaborates effectively to meet deadlines and deliverables. Strong communication skills across teams and the organization are necessary.

ORGANIZING: Ability to work according to established schedules and deadlines; receptive to direction and accountable for work; manages tasks and tracks progress efficiently. Proactively seeks resources to complete tasks; adept at multitasking and adjusting to shifting priorities.

WORK ENVIRONMENT: Capacity to thrive in a fast-paced, team-oriented environment; daily interaction with Global, Regional, and Local GTM teams.

QUALIFICATIONS & EXPERIENCE:

Experience: Over 7 years of experience in PR and communications, with a strong understanding of the social media landscape and press relations in Asia. Experience in the fashion industry is preferred.

Education: Bachelor's degree or higher.

Skills:

  • Excellent interpersonal, communication, and presentation skills.
  • Strong written English skills; experience in press release or copywriting is advantageous.
  • Socially savvy, creative, with the ability to identify trends and translate them into actionable plans.
  • Collaborative and communicative, capable of working with diverse stakeholders and managing multiple tasks.
  • Well-organized, self-motivated, and proactive with a strong work ethic.
  • Proficient in written and spoken English; proficiency in Chinese or another Asian language is a plus.