Public Relations Manager

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time

About This Role

This is a unique opportunity to spearhead and drive Calvin Klein brand relevance in the APAC region through the power of public relations in today's world of influence – earned media and press media impact.

Key Responsibilities

  • Develop influencer and press strategies for the APAC region to drive key initiatives and campaigns, working closely with brand marketing counterparts.
  • Develop compelling storytelling angles for campaigns and product messaging, aligning or adapting with global counterparts.
  • Build activation concepts, content collaboration concepts, and seeding plans that generate earned exposure.
  • Develop regional press tactics, including exclusives, editorial, and syndication plans, to drive media impact.
  • Work closely with marketing and cross-functional teams to ensure synergy across full funnel plans.
  • Work with global counterparts to support regional needs, adapt, and guide global plans for APAC relevancy.
  • Work with local markets to gain insight and knowledge to formulate best tactics.
  • Draw insights from past campaigns and translate them into action.
  • Lead communications with external agency support, if any.

Execution in Excellence

  • Develop execution guides, influencer briefs, and facilitate deployment, working with local markets, ensuring on-brand execution and tactics.
  • Develop press materials, working with relevant global counterparts.
  • Manage global seeding initiatives for the region.
  • Manage regional media and product shooting requests.
  • Review and manage regional press and influencer lists, identifying influencers who align with brand values, target audience, and marketing objectives.
  • Work with regional and global stakeholders to gain alignment on any local initiatives.
  • Support global, regional, and local events execution to maximize on-brand exposure.
  • Work closely with creative teams to align on product styling or content development needs.

Crisis Management

  • Closely monitor in real-time the PR impact of any potential crisis.
  • Manage communications strategies to protect the company's reputation.
  • Work closely with all local market and global teams to craft responses as needed.

Internal Communications

  • Work with corporate communications to engage and excite internal associates on brand happenings.
  • Develop brand engagement activities and communication materials.

KPIs and Reporting

  • Set annual and by-program KPIs for the region and local markets.
  • Submit regular KPI tracking, working closely with marketing teams.
  • Submit monthly PR clippings reports to CKI.
  • Submit special reports: press events, store openings, and digital campaigns.

Requirements

  • More than 7 years of PR and communications experience.
  • Well-versed in the Asia social media landscape and press relations.
  • Experience in the Fashion industry.

Skills

  • Strong interpersonal, communication, and presentation skills.
  • Strong English written skills, experience in press release and/or copywriting an advantage.
  • Social savvy, creative, spots trends with a strategic lens, and able to translate into action plans.
  • Collaborative and communicative, capable of working with multiple stakeholders and multi-tasking.
  • Well-organized, self-motivated, and proactive with proven work ethics.
  • Fluent in written and spoken English. Chinese or another Asian language a plus.

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