Global Public Relations Manager for Calvin Klein Asia Pacific

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time

Elevate Your Career at PVH

We are seeking a highly skilled Global Public Relations Manager to spearhead the Calvin Klein brand in the Asia Pacific region. This role involves developing and implementing PR strategies to drive brand relevance, create compelling storytelling angles, and lead execution to maximize exposure.

Key Responsibilities:


  • Develop influencer and press strategies to drive key initiatives and campaigns, working closely with brand marketing counterparts.


  • Create compelling storytelling angles for campaigns and product messaging, aligning or adapting with global counterparts.


  • Build activation concepts, content collaboration concepts, and seeding plans to generate earned exposure.


  • Develop regional press tactics, including exclusives, editorial, and syndication plans to drive media impact.


  • Work closely with marketing and cross-functional teams to ensure synergy across the funnel.


  • Collaborate with global counterparts to support regional needs, adapt, and guide global plans for APAC relevancy.


  • Work with local markets to gain insight and knowledge to formulate best tactics.


  • Draw insights from past campaigns and translate them into action.


  • Lead communications with external agency support, if any.


Execution in Excellence:


  • Develop execution guides, influencer briefs, and facilitate deployment, working with local markets.


  • Develop press materials, working with relevant global counterparts.


  • Manage global seeding initiatives for the region.


  • Manage regional media and product shooting requests.


  • Review and manage regional press and influencer lists, identifying influencers who align with brand values, target audience, and marketing objectives.


  • Work with regional and global stakeholders to gain alignment on any local initiatives.


  • Support global, regional, and local events to maximize on-brand exposure.


  • Work closely with creative teams to align on product styling or content development needs.


Crisis Management:


  • Closely monitor and manage the PR impact of any potential crisis in real-time.


  • Manage communications strategies to protect the company's reputation.


  • Work closely with all local market and global teams to craft responses as needed.


Internal Communications:


  • Work with corporate communications to engage and excite internal associates on brand happenings.


  • Develop brand engagement activities and communication materials.


KPIs and Reporting:


  • Set annual and by-program KPIs for the region and local markets.


  • Submit regular KPI tracking, working closely with marketing teams.


  • Submit monthly PR clippings reports to CKI.


  • Submit special reports on press events, store openings, and digital campaigns.

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