Public Relations Specialist

4 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Burson APAC Full time
About Burson APAC

Burson APAC is a leading global communications agency that helps brands and businesses redefine reputation as a competitive advantage. With a strong presence in the Asia-Pacific region, we offer a unique blend of local expertise and global reach.

The Internship Program

Our internship program is designed to provide students with hands-on experience in public relations, media relations, and content development. As an intern, you will work closely with our client servicing team to gain a deeper understanding of the industry and develop valuable skills.

Key Responsibilities

  • Track PR initiative outcomes and prepare performance reports for clients.
  • Identify and maintain media lists to ensure effective communication with key stakeholders.
  • Assist in content development and translation, including press releases, op-eds, and pitching notes.
  • Support PR events organization and coordination to ensure seamless execution.
  • Conduct desktop research to develop actionable insights for clients on key market trends, audience insights, and competitive activities.
  • Participate in brainstorming sessions to contribute ideas for new business proposals or campaigns.

Requirements

  • Completed 2nd year at university or above, majoring in Public Relations, Journalism, Marketing, English, or Translation-related fields.
  • Ability to work at least two and a half days a week for at least three months, with full-time preferred.
  • Outstanding verbal and written communication and presentation skills in English and Chinese (Mandarin and Cantonese).
  • Ability to work independently and as part of a team.
  • Enjoy working in a dynamic, fast-paced, and result-oriented environment.
  • Good problem-solving and time-management skills.

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder's responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

Burson APAC is committed to diversity, equity, and inclusion, recognizing that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue, and cultivating meaningful experiences that drive innovation and creativity.

For more information, visit our website at www.bursonglobal.com.

Before submitting your application, please review our recruitment privacy notice at https://www.bursonglobal.com/p/recruitment-privacy-notice.

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