Talent Relations and Brand Experience Director, Asia Pacific

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time

Drive Your Career Forward at PVH

As the Talent Relations and Brand Experience Director, Asia Pacific, you will be responsible for leading the development and implementation of communications strategies aligned with the global brand vision and guidelines for all lifestyles and categories across the Asia Pacific region. This includes amplifying brand initiatives and working closely with brand management to synergize brand/product messages and product assortment.

Key Responsibilities:

  • Develop and implement communications strategies to drive Earned Media Value and coverage in print, digital, social media, and new platforms opportunities for Calvin Klein brand in Asia Pacific across all lifestyles and categories.
  • Drive strategic partnerships and innovations with major publisher titles in the region to maximize brand PR value and exposure ROI.
  • Partner with key stakeholders to integrated 360 go-to-market plans, maximize earned exposure in own channels, and develop regional directives to guide execution to brand standards.

Talent Relations Expertise

  • Champion for Calvin Klein APAC talent strategy, develop talent pipeline identifying key candidates brand relevant for the region, and influence global brand ambassador selections for regional relevancy.
  • Lead Asia influencer community strategy and segments to drive campaign objectives, key messages, and 360 programming.

Brand Experience Leader

  • Develop annual events and brand experience plan inclusive of offsite events (press preview, large scale brand events, consumers pop-ups, and in-store activations) for the region to support key initiatives.
  • Manage and execute best-in-class events and brand experiences to elevate branding, drive word-of-mouth, and amplification align to global brand standards and guidelines.

Qualifications & Experience

Experience:

  • Minimum 10 years of work experience in PR, communications, talent, fashion, or luxury and marketing.
  • Excellent contacts in media, entertainment, and influencers and the demonstrated ability to interface effectively with them.


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