Public Relations Expert for Asia Pacific Region

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time
Unlock Your Potential in Public Relations

We are seeking a seasoned Public Relations expert to lead our efforts in the Asia Pacific region. As a key member of our team, you will be responsible for spearheading and driving Calvin Klein brand relevance through the power of PR.

About the Role:
  • Develop influencer and press strategies to drive key initiatives and campaigns, working closely with brand marketing counterparts.
  • Create compelling storytelling angles for campaigns and product messaging, aligning or adapting with global counterparts.
  • Build activation concepts, content collaboration concepts, and seeding plans that generate earned exposure.
  • Develop regional press tactics, including exclusives, editorial, and syndication plans, to drive media impact.
  • Work closely with marketing and cross-functional teams to ensure synergy across funnel plans.
  • Support regional needs, adapt, and guide global plans for APAC relevancy, working with global counterparts.
  • Collaborate with local markets to gain insight and knowledge, formulating best tactics.
  • Drawing insights from past campaigns and translating them into action.
  • Lead communications, with external agency support if needed.
Responsibilities:
  • Develop execution guides, influencer briefs, and facilitate deployment, working with local markets, ensuring on-brand execution and tactics.
  • Develop press materials, collaborating with relevant global counterparts.
  • Manage global seeding initiatives for the region.
  • Manage regional media and product shooting requests.
  • Review and manage regional press & influencer lists, identifying influencers who align with brand values, target audience, and marketing objectives.
  • Align with regional and global stakeholders on local initiatives.
  • Support global / regional / local events to maximize on-brand exposure.
  • Collaborate with creative teams to align on product styling or content development needs.
Crisis Management:
  • Monitor real-time PR impact of any potential crisis.
  • Manage communications strategies to protect the company's reputation.
  • Craft responses, working closely with all local market and global teams as needed.
Internal Communications:
  • Engage internal associates on brand happenings, working with corporate communications.
  • Develop brand engagement activities and communication materials.
KPIs and Reporting:
  • Set annual and by-program KPIs for the region and local markets.
  • Submit regular KPI tracking, collaborating with marketing teams.
  • Submit monthly PR clippings reports to CKI.
  • Submit special reports: press events, store openings, and digital campaigns.

This is a high-profile role requiring strong fashion aesthetic, interest in trends, lifestyles, competitors, and media. You must possess the ability to introduce new ideas, work within the creative process effectively, and support bringing ideas to reality.

We seek a positive and collaborative individual able to build good working relationships, communicate effectively across the team and organization, and work according to defined schedules and deadlines.

For this position, we expect more than 7 years of PR & communications experience, well-versed in the Asia social media landscape and press relations, and experience in the Fashion industry.

The ideal candidate will have strong interpersonal, communication, and presentation skills, with proficiency in English written skills, press release, and copywriting an advantage. Social savvy, creativity, spotting trends with a strategic lens, and the ability to translate into action plans are also essential.

Please note that this role offers an estimated salary of $90,000 - $120,000 per annum, commensurate with experience, and is based in the Asia Pacific region.

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