Vice President of Merchandising and Product Development

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time

Design Your Future at PVH

Vice President of Merchandising and Product Development, Calvin Klein Asia Pacific

Position Summary:

As a key member of the Calvin Klein regional leadership team, this role is responsible for developing and implementing best-in-class product and merchandising strategies to drive profitable and sustainable growth of the Calvin Klein brand across all channels in the Asia Pacific region.

Key Responsibilities:

  • Drive business growth through sound strategies and creativity, while monitoring yearly and seasonal budgets, OTB, and inventory plans by country.
  • Define store capacity, ensure strategic buying and planning are aligned with KPIs to achieve top-line sales, bottom-line profitability, and effective in-store presentation and storytelling.
  • Provide regular and timely market insights to worldwide business partners, working in tandem with Global Merchandising and Design, as well as APAC Design team to translate strategic learnings into innovative and industry-leading product solutions.
  • Maintain excellent working relationships with internal and external business partners, global and regional, and collaborate closely with cross-functional teams within the region to orchestrate integrated product launches, seasonal campaigns, and other brand/sales initiatives.

Product:

  • Lead and implement regional merchandising strategy and planning processes across different business models in-line with consumer needs, incorporating financial objectives into merchandise plans to achieve fiscal revenue targets.
  • Drive total brand value through sales growth of key categories, bottom-line profitability, and brand elevation via market-relevant, commercially-viable products.
  • Champion entrepreneurial spirit, aided with innovative and creative thinking to break boundaries and lead the business forward.
  • Identify gaps and solutions in the current product ranges to ensure business competitiveness.
  • Recommend new market/white space through industry/competitive insights, strategic analyses, and creative thinking to engineer new growth frontiers and true competitiveness.
  • Implement effective market line-opening for each season, driving key KPI achievement (e.g., commonality, SKU productivity, range and assortment planning) and delivering key product and brand imperatives.
  • Lead and manage key product milestone calendar, including regional product development timeline to address unique APAC needs while maintaining the overall global brand DNA.

Financial:

  • Provide guidelines on selling price, mark-up, mark-down, and sell-through targets working with relevant divisions to achieve initial mark-up (IMU), gross margin, and net/gross revenue targets.
  • Lead team members towards business and profitability objectives, monitor progress against objectives, and define strategies to correct problems as they arise.
  • Drive continuous improvement of merchandising systems and processes (sales and sell-through analysis; OTB management; hindsight studies; style and size analysis; competitive/market intelligence; pricing research) to optimize the business.

Leadership:

  • Embody and model empathy, active listening, partnership, trust, and respectful communication at the highest level, fostering an instinctive collaborative and trustful spirit across leadership and the wider teams.
  • Build a high-performing team through ongoing coaching and development, effective succession planning to ensure business continuity, and anticipating and planning talent pipeline for future business/organizational needs.
  • Create individual and team goals based on performance metrics, monitor performance, and give clear and frequent feedback.

Qualifications & Experience:

  • At least 15+ years or above experience in Merchandising and Product Development, with a minimum of 8 years in a managerial position, leading at a divisional level.
  • Complete alignment with Calvin Klein brand philosophy and aesthetic/values.
  • Be an inspirational, innovative merchant leader driven to build a brand to the next level of image, and expand customer and category reach, brand loyalty, and integration.
  • Be a role model for innovative merchandising concepts, and ability to challenge cross-functional team to constantly innovate product to better meet the needs of the customer and capture relevant trends that are on brand.
  • Demonstrate entrepreneurial passion, educate direct reports, as well as cross-functional partners when discussing new concepts, ideations, and fundamental processes.
  • Be a leader within the Product Team, champion Diversity & Inclusion across the organization to build a safe and welcoming environment.
  • Respectful in approach, focused on fostering a collaborative cross-functional organization.
  • Industry knowledge – Global understanding of future markets and competitive brand positioning within the Luxury and Apparel space.
  • External Voice – Able to speak to the Calvin Klein brand with external key opinion leaders.
  • Project manager – can manage large projects spanning multiple departments/stakeholders and set priorities.
  • Strong commercial sense, with sound financial and business acumen.

Education:

  • BA/BS required, MBA preferred, preferably in fashion merchandising/business-related discipline.


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