Director, Communication and Talent Relations, Asia Pacific
2 months ago
About This Role
PVH is seeking a highly skilled and experienced Strategic Communications Leader to join our team in Asia Pacific. As a key member of our Communications and Talent Relations team, you will be responsible for driving Earned Media Value and coverage in print, digital, social media, and new platforms opportunities for Calvin Klein brand in Asia Pacific across all lifestyles and categories to deliver brand goals and business objectives.
Key Responsibilities
- Communications Strategy
- Develop and implement communications strategies aligned with global brand vision and guidelines for all lifestyles (Calvin Klein, Calvin Klein Jeans & Accessories, Calvin Klein Underwear, Licensees) across all categories for APAC.
- Amplify brand initiatives and work closely with brand management to synergize brand/product messages and product assortment.
- Partnerships and Innovations
- Drive strategic partnerships and innovations with major publisher titles in region to maximize brand PR value and exposure ROI.
- Ensure local publisher partnerships (paid or earned) execution is on brand. Leverage cross-market synergies.
- Talent Relations
- Champion for Calvin Klein APAC talent (from celebrity to influencers) strategy, develop talent pipeline identifying key candidates brand relevant for the region, cross-border efficiency, and by local market needs to support business objectives.
- Lead Asia influencer community strategy and segments, optimize activation/engagement plans to drive campaign objectives, key messages, and 360 programming.
- Brand Experiences
- Develop annual events and brand experience plan inclusive of offsite events (press preview, large-scale brand events, consumers pop-ups, and in-store activations) for region to support key initiatives, as part of the 360 consumer engagement plan.
- Manage and execute best-in-class events and brand experiences to elevate branding, drive word-of-mouth, and amplification align to global brand standards and guidelines.
- Budget, Reporting & Insights
- Develop and manage annual departmental budgets and responsible for ROI optimization.
- Delivery KPI & the compilation of reporting needs. Monitor EMV and key metrics, collaborating with cross-functional teams on integrated post-event/campaign reports.
Requirements
- Minimum 10 years of work experience in PR, communications, talent, fashion, or luxury and marketing.
- Excellent contacts in media, entertainment, and influencers and the demonstrated ability to interface effectively with them.
- An exceptional record of achievement as a senior communications professional.
- Demonstrated negotiation and talent relations management skills.
- Experience of managing a team/agencies, complex workstreams with quality control.
- Experience in budget management.
- Experience working with China and/or Korea Talents.
Education
Bachelor's degree. MBA preferred.
Skills
- Ability to influence all levels of leaders and partners.
- Strong interpersonal communication and presentation skills.
- Ability to function effectively in a fast-paced work environment with agility.
- Highly collaborative, communicative, and deadline-driven.
- Strong data/analytics skills.
- Strong relationships with and access to celebrities.
- Self-motivated with strong organizational skills.
- Highly organized, detail-oriented, and able to prioritize, while handling multiple tasks.
- Ability to adhere to project timelines and meet scheduled deadlines.
- Language: English, Mandarin, other languages a plus.
- Motivated, self-starter, with an entrepreneurial spirit and a willingness to learn.
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