Head of Communication and Talent Engagement, Asia Pacific

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time

Shape Your Future at PVH

POSITION OVERVIEW:

This role is pivotal in enhancing Earned Media Value and securing coverage across various platforms including print, digital, and social media for the Calvin Klein brand within the Asia Pacific region. The individual will spearhead Talent strategies and manage relationships with celebrities, influencers, and media professionals. Additionally, the position will oversee regional event strategies ensuring top-tier execution. Collaboration with global, regional, and local teams is essential to achieve excellence in implementation.

KEY RESPONSIBILITIES:

Communication Strategies

  • Formulate and execute communication strategies that align with the global brand vision for all Calvin Klein lifestyles, ensuring synergy across product messages and assortments.
  • Cultivate strategic partnerships with leading publishers in the region to enhance brand PR value and maximize exposure ROI, ensuring all local partnerships align with brand standards.
  • Collaborate with key stakeholders (including Global Communications, Brand Management, Social Media, and Retail teams) to create integrated go-to-market plans that enhance earned media exposure.
  • Create communication tools in partnership with relevant stakeholders to support campaign execution, such as press releases and product seeding plans.
  • Assist in crisis management while adhering to global and regional protocols.

Talent Management

  • Advocate for Calvin Klein's APAC talent strategy, identifying key influencers and celebrities that align with regional business objectives.
  • Direct the Asia influencer community strategy, optimizing engagement plans to achieve campaign goals and ensure that influencer lists remain current and relevant.
  • Innovate collaboration methods with talents to enhance brand visibility, working closely with creative teams to maximize campaign synergies.
  • Oversee Talent contract negotiations in collaboration with global stakeholders and legal teams.

Brand Experiences

  • Design an annual events and brand experience strategy that includes diverse initiatives such as press previews and consumer activations to support key business objectives.
  • Execute high-quality events that elevate brand presence and drive consumer engagement, aligning with global brand standards.
  • Integrate current trends and technologies into brand experiences, managing third-party agencies as needed.

Budgeting and Reporting

  • Develop and oversee departmental budgets, ensuring effective ROI management.
  • Monitor key performance indicators and compile comprehensive reports, collaborating with cross-functional teams on post-event evaluations.
  • Stay informed on earned media trends to drive innovative content strategies and influence brand-led content creation.
  • Utilize industry and consumer insights to analyze brand visibility across various platforms continuously.

QUALIFICATIONS:

Experience:

  • A minimum of 10 years in PR, communications, talent management, or marketing within the fashion or luxury sectors.
  • Established relationships with media, entertainment, and influencers.
  • Proven track record as a senior communications professional.
  • Strong negotiation and talent management skills.
  • Experience in team and agency management, ensuring quality control.
  • Proficient in budget management.
  • Familiarity with working with talents from China and/or Korea.

Education:

Bachelor's degree required; MBA preferred.

Skills:

  • Ability to influence leaders and partners at all levels.
  • Excellent interpersonal and presentation skills.
  • Capacity to thrive in a fast-paced environment.
  • Highly collaborative and deadline-oriented.
  • Strong analytical and data interpretation skills.
  • Established connections with celebrities.
  • Self-motivated with exceptional organizational abilities.
  • Detail-oriented with the ability to manage multiple priorities.
  • Proficient in adhering to project timelines.
  • Language proficiency in English and Mandarin; additional languages are a plus.
  • Entrepreneurial mindset with a strong desire to learn.

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