Strategic Marketing Lead

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

Classy Wheeler Limited, a world-renowned online fashion and beauty retailer with global presence in Japan, Korea, and China, seeks an experienced Marketing Manager to drive growth and success in the French market.

Estimated Salary: $120,000 - $180,000 per year

Job Description:

  • Develop and execute strategies to meet acquisition targets for new French-language customers.
  • Oversight of daily online marketing operations across multiple channels, including social media (Facebook, Instagram), Key Opinion Leaders (KOL), bloggers, and affiliate marketing.
  • Co-management of French-language paid ad campaigns (e.g., Adwords, Facebook) and copywriting.
  • Pursuit of online and offline PR exposure in French-language media and territories.
  • Identification of potential partnerships with key websites, groups, and organizations.
  • Effective communication and collaboration within and between teams to achieve results.
  • Responsibility for planning, budgeting, and reporting.

Requirements:

  • Marketing or related degree.
  • Fluent spoken and written French language skills.
  • At least 7 years of experience in marketing, with a preference for online experience.
  • Strong business acumen and numerical literacy.
  • Understanding of the consumer market in France.
  • Ability to coordinate with other teams and prioritize tasks and assignments.
  • Strong interest in e-commerce, blogs, social media, and online marketing.
  • Capacity to work independently and as part of a team.
  • Desirable: knowledge of the beauty industry.


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