Strategic App Marketing Lead

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
Lead Strategic Growth

We are seeking a seasoned App Marketing Strategist to spearhead user acquisition efforts across markets.

About the Role
  • $120,000 - $180,000 per year
  • Develop and execute comprehensive app marketing strategies to drive user growth, engagement, and conversions.
  • Leverage expertise in paid advertising platforms, including Google Ads, Facebook Ads, and mobile ad networks.
  • Collaborate with cross-functional teams to align acquisition strategies with overall business objectives.
  • Analyze campaign performance, identify trends, and make data-driven decisions to optimize ROI.
About Us

Crypto.com is a pioneering cryptocurrency platform dedicated to accelerating adoption through innovation. Our vision is simple: Cryptocurrency in Every WalletTM. Built on a foundation of security, privacy, and compliance, we empower builders, creators, and entrepreneurs to develop a fairer digital ecosystem.

What We Offer
  • A competitive salary and benefits package
  • A hybrid work environment that fosters collaboration and creativity
  • Ongoing opportunities for professional growth and development
  • A diverse and inclusive team environment
Requirements
  • Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
  • 8+ years of experience in user acquisition, growth marketing, or digital marketing roles, with a focus on paid acquisition and app marketing.
  • Proven track record of driving revenue growth and optimizing ROAS across multiple markets.
  • Strong leadership and team management skills, with experience leading and developing high-performing teams.


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