Marketing Executive with Digital Focus

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Pte. Ltd. Full time

We are seeking a talented Influencer Campaign Manager to join our team at AnyMind Pte. Ltd.

Job Description

The ideal candidate will have a solid understanding of marketing theories and methodologies, with a proven track record of successful marketing campaigns. In this role, you will be responsible for developing and executing strategic influencer marketing initiatives across digital channels, including social media, PR, and content creation.

Key Responsibilities:
  • Develop and execute large-scale influencer marketing campaigns to enhance brand awareness and drive business growth.
  • Plan and implement media and influencer strategies, ensuring alignment with business goals and objectives.
  • Collaborate with internal teams to support pitching efforts and maximize campaign effectiveness.
  • Cultivate relationships with key opinion leaders (KOLs) and influencers across Hong Kong and Mainland China, building a robust influencer database.
  • Oversee end-to-end influencer campaign management, from ideation to execution and performance tracking.
Requirements:
  • Fu nctio nality in English (both spoken and written) is required. A full-time bachelor's degree or higher is preferred.
  • Minimum of 3 years of experience in marketing, with a solid understanding of marketing theories and methodologies.
  • Strong strategic and planning skills, with a proven track record of successful marketing campaigns.
  • Experience in planning and executing large-scale events, with the ability to thrive in a fast-paced environment.
  • Data-driven mindset with strong analytical skills.
  • Expertise in overseas social media, PR, media planning, and marketing strategies.
  • Proficiency in new media tools and content creation.
  • Strong communication and coordination skills to effectively collaborate with KOCs, KOLs, and with internal and external teams.
Benefits

We offer a range of benefits, including performance review, performance bonus, and annual leave, as well as the opportunity to learn and work with the most advanced advertising technology platforms.



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