Senior Digital Marketing Executive

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Shangri-La Group Full time

Requisition ID171057 -Posted -Hong Kong SAR -Kowloon Shangri-La, Hong Kong -Sales & Marketing -Permanent

Renowned for its distinctive Asian hospitality, the luxury hotel group operates five Shangri-La properties in Hong Kong, where the company is also headquartered, including KowloonShangri-La, IslandShangri-La, Kerry Hotel Hong Kong, JENHong Kong by Shangri-La, and The Aberdeen Marina Club, offering guests an array of options across the different brands to suit every guest's needs.

As an employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development programmes, employee potentials will be identified and nurtured throughout their career with the Group.

We are looking for a Senior Digital Marketing Executive based at Kowloon Shangri-La, Hong Kong

As a Senior Digital Marketing Executive, we rely on you to:

  • Act as part of the COE Marketing Team to support an integrated digital strategy for four Hotels in Hong Kong
  • Assist the Marketing Team with content creation for both online and offline media channels and platforms, including social posts copy drafting and reels / shorts / stories shooting
  • Maintain and manage social media accounts
  • Engage in social ad campaigns creative development, setting, monitoring, and analysis
  • Evaluate, coordinate and manage KOLs
  • Assist with web page development and creation, as well as eDM creation
  • Assist Shangri-La Boutique on product listings, promotions, maintenance, and reports
  • Work collaboratively with all other functions and provide support when required
  • Work with agencies and vendors for campaigns
  • Generate online reports and make informed decisions, propose strategies to optimise campaigns across digital platforms to drive sales
  • Perform any other duties as assigned by the Supervisor

We are looking for someone who has:

  • Bachelor Degree in Digital Marketing, Marketing Communications or other related disciplines
  • 2 -3 years of marketing experience, preferably in the Hotel Industry
  • Experience with managing agencies and vendors would be an advantage
  • Solid understanding of social media trends
  • Good understanding of consumer habits and insights would be an advantage
  • Experience in analysing data and preparing reports
  • Excellent communication, interpersonal and presentation skills
  • Well-versed in both written and spoken English and Chinese

All information provided by applicants will be treated in strict confidence and used only for recruitment purpose.

#J-18808-Ljbffr

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