Digital Acquisition Specialist
7 days ago
">As a Digital Acquisition & Performance Marketing Executive at Cision, you will be responsible for developing and executing comprehensive performance marketing strategies to achieve business objectives and enhance online presence across the Asia Pacific region. You will work closely with digital marketing agencies, plan and manage paid advertising campaigns across various channels, optimize landing pages, and monitor campaign performance metrics. Your goal will be to drive website traffic and improve return on investment (ROI).
About Cision
">Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion are vital to driving our culture, sparking innovation, and achieving long-term success.
Job Responsibilities
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- Develop and execute performance marketing strategies to drive online presence and business growth across the Asia Pacific region.
- Manage paid advertising campaigns (e.g., SEM, Social Media, Programmatic) to effectively target specific audiences.
- Optimize landing pages and collaborate with the creative team to produce compelling copy and impactful visuals.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to improve ROI.
- Implement SEO best practices to enhance organic search rankings and drive website traffic.
Desired Skills and Experience
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- Bachelor's degree and 5+ years of relevant experience in a sizable organization.
- Experience with tools like Eloqua, HTML, and familiarity with Mainland China's digital ecosystem is advantageous.
- Proven track record of managing successful digital campaigns with attention to detail and an innovative approach.
- Proficiency in performance marketing platforms and analytics tools (e.g., Google Analytics).
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