Digital Acquisition

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Cision Full time
Digital Acquisition & Performance Marketing Executive

Hong Kong

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we'll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

What we offer:

The Digital Acquisition & Performance Marketing Executive will develop and execute performance marketing strategies to drive online presence and business growth across the Asia Pacific region. Responsibilities include managing paid advertising campaigns (e.g., SEM, Social Media, Programmatic), optimizing landing pages, implementing SEO, analyzing campaign performance, and ensuring consistent messaging across digital channels.

  • Great exposure to regions across APAC
  • Friendly & Flexible working environment
  • Company Medical Insurance covered

Primary Duties & Responsibilities:

  • Develop and execute comprehensive performance marketing strategies to achieve business objectives and enhance online presence across the Asia Pacific region, in collaboration with digital marketing agencies.
  • Plan and manage paid advertising campaigns across various channels, including SEM, Display, Social Media, Programmatic, eDM, GDN, and other digital platforms, to effectively target specific audiences.
  • Optimize landing pages and collaborate with the creative team to produce compelling copy and impactful visuals.
  • Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to improve return on investment (ROI).
  • Implement SEO best practices to enhance organic search rankings and drive website traffic.
  • Work closely with the content team to ensure consistent messaging across all digital channels, including social media, email marketing, and the company website.
  • Stay updated on emerging digital marketing trends, technologies, and innovations to drive continuous improvement.

Desired Skills and Experience:

  • Bachelor's degree and 5+ years of relevant experience in a sizable organization.
  • Experience with tools like Eloqua, HTML, and familiarity with Mainland China's digital ecosystem is advantageous.
  • Proven track record of managing successful digital campaigns with attention to detail and an innovative approach.
  • Proficiency in performance marketing platforms and analytics tools (e.g., Google Analytics).
  • Proactive, self-motivated, detail-oriented and innovative.
  • Strong command of English and Mandarin Chinese.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion pledge and named a "Top Diversity Employer" for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com.

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