Customer Strategy Lead
5 days ago
We are seeking a skilled Customer Strategy Lead to join our team at Unilever. As a key member of our marketing team, you will be responsible for driving customer-centric strategies that deliver business growth and meet brand objectives.
Key Responsibilities- Develop and execute account-specific customer marketing plans to achieve category and brand goals in alignment with our Integrated Business Marketing Plan (IBMP).
- Collaborate closely with Account Managers to ensure seamless execution of in-store activations and delivery of IBMP objectives.
- Work with Brand Managers to develop and implement activation plans that drive business results.
- Manage total trade investments across customers and channels.
- Consolidate field plans, incorporating customer insights and input into our Sales & Operations Planning (S&OP) process.
- Ensure consistent adherence to Brand standards and DNA across all channels.
- Lead the execution of plans and activities, including customized offerings and promotions.
- Analyze the return on investment (ROI) of marketing activities executed with customers.
- Partner with Supply Chain to ensure stock supply supports promotion plans.
To succeed in this role, you will need:
- A degree in any discipline, preferably in a business or marketing field.
- 2-3 years of relevant Customer Marketing experience.
- Customer-facing experience combined with brand-building expertise is highly desirable.
- Proficiency in English and Chinese (written and spoken). Fluency in both languages is essential for effective communication with customers and stakeholders.
- A strong analytical mindset, excellent interpersonal skills, and the ability to work collaboratively as part of a high-performing team.
In addition to a competitive salary, we offer a range of benefits and opportunities for professional growth and development. If you are a motivated and strategic thinker looking to make a meaningful impact in customer marketing, we encourage you to apply.
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