Marketing Director for Business Growth
4 days ago
We are seeking a highly proactive and passionate marketing leader to join our company. As Marketing Director for Business Growth, you will be responsible for driving business growth within selected market segments, including SMBs. You will play a key role in leveraging digital channels for lead generation and enhancing customer experience design to uplift values through upselling and churn management.
About the Role:
- Develop and execute channel marketing strategies specifically targeting selected market segments, with top priority on driving business growth and achieving revenue targets.
- Identify and establish partnerships with relevant channels, including employee benefit platforms, SMB associations, and third-party vendors, to expand the company's reach and drive customer acquisition.
- Utilize both offline and digital marketing channels effectively to generate leads and increase brand awareness within the target segments.
- Lead a team of marketing talents to trigger their creativity on development and seamless execution of effective marketing campaigns.
- Analyze market trends, customer insights, and competitor activities to identify new growth opportunities and develop innovative and data-driven marketing initiatives.
- Oversee the customer experience design process, ensuring that all touchpoints are optimized for maximum satisfaction and value delivery.
- Develop and implement effective upselling strategies and churn management measures to drive revenue growth within the existing customer base and minimize customer attrition.
- Stay up-to-date with industry trends and best practices in channel marketing, digital marketing, data analysis, and customer experience design, and apply relevant knowledge to drive continuous improvement.
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