Senior Executive, Brand Engagement Specialist
3 days ago
AnyMind Pte. Ltd. is seeking a Senior Executive, Influencer Marketing to develop campaigns and manage KOL relationships that drive brand growth. Key responsibilities include planning and executing influencer marketing initiatives across various channels, collaborating with internal teams, and cultivating relationships with key opinion leaders (KOLs).
Responsibilities:
- Develop strategic influencer marketing plans to enhance brand awareness and drive business growth.
- Manage end-to-end influencer campaign management, from ideation to execution and performance tracking.
- Cultivate and maintain relationships with KOLs and influencers across Hong Kong and Mainland China.
- Lead content development, including brainstorming, creation, and delivery of compelling influencer-driven content.
Requirements:
- Fluency in English (both spoken and written) is required. A full-time bachelor's degree or higher is preferred.
- Minimum of 3 years of experience in marketing, with a solid understanding of marketing theories and methodologies. Experience in multinational tech companies is a plus.
- Strong strategic and planning skills, a proven track record of successful marketing campaigns.
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